Psios

Even today, Cluetrain Menifesto is still a very important business book and when it was written, it was ahead of it’s time.It has 95 Theses. A few favorites include:Markets are conversations.Markets consist of human beings, not demographic sectors.Elvis said it best: “We can’t go on together with suspicious minds.”Companies that do not belong to a community of discourse will die.You’re too busy “doing business” to answer our email? Oh gosh, sorry, gee, we’ll come back later. Maybe.You want us to pay? We want you to pay attention.Don’t worry, you can still make money. That is, as long as it’s not the only thing on your mind.We are waking up and linking to each other. We are watching. But we are not waiting.The Cluetrain Manifesto: The End of Business as Usual @ Amazon.By Christopher Locke, Rick Levine, Doc Searls, David Weinberger. Available at Amazon