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The Business of Software What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad by Michael A. Cusumano presents a solid overview of the software business appropriate for software managers and entrepreneurs:

1. Do you want to be mainly a Products company, or a Services company?
2. Do you want to sell to Individuals, or Enterprises | Mass market, or Niche market?
3. How horizontal (broad) or vertical (specialized)is your product or service?
4. Can you generate a recurring revenue stream that will endure both good and bad times?
5. Will you target mainstream customers, or do you have a plan to avoid the chasm?
6. Do you plan on being a Leader, Follower, or Complementor?
7. What kind of character do you want your company to have?
8. Case studies

Software Entrepreneurship:

1. Strong management team
2. Compelling new product, service, or hybrid solution
3. Strong evidence of customer interest
4. An attractive market
5. A plan to overcome the credibility gap
6. Business model showing early growth and profit potential
7. Flexibility in strategy and product offerings
8. Potential for large payoff to investors

Technorati Tags: book review, business, entrepreneur

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Be the Best at Your Job and Still Have Time to PlayI’ve used mind maps for years to

• Organize projects at work
• Take notes to remember books
• Identify goals
• Outline papers I’m writing

This is the latest book by the author Tony BuzanMind Maps at Work.

• Mind Maps are a revolutionary thinking tool
• Visual and colorful form of note-taking
• Unleashes creative and logical sides simultaneously
• Plan and strategize effectively
• Solve problems creatively
• Recall facts easily
• Maximizing every individual’s creativity and productivity

Technorati Tags: entrepreneur, mind maps, Tony Buzan, work productivity

Tricks of the Podcasting Masters Rob Walch and Mur Lafferty is a good read if you want to find out the who, what, when, why and where of the podcasting phenomenon. It is a discussion of the creative side of podcasting, its history, personalities, techniques, tricks and motivations. It is a good read for anyone interested in creating and promoting a podcast, and also for anyone who is interested in the inside scoop on what makes podcasters do what they do.Have you wondered:

• How do I interact with listeners and get them to come back next week?
• How do I conduct a great interview over the phone?
• How do I attract sponsors?
• How do I stay motivated?

This book goes far beyond what is available on the web.If you want to craft a show, promote it, shape it into a business, then get this book.

Technorati Tags: blog, podcasting, book review, marketing